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Festivals - Aksha Tritiya
Akshaya Trithiya or Akha Teej, is an auspicious day which falls on the third day after Amavashya (new moon) in the Hindu month of Vaishakha. Wondering when is Akshaya Trithiya in 2012? According to the Western calendar, the date of Akshaya Trithiya has fallen on April 24. Since the whole day is highly auspicious, it is said that there is no need to look for a ‘muhurat’ on this day. The Sanskrit word Akshaya means ‘that which never diminishes’ and the day is ideal to start new ventures, marriages or any other new beginnings. In a traditional Hindu Lunar calendar, Akshay Tritiya is observed on the third day of Shukla Paksha in Vaishakh Month. Since it is believed that the sun and the moon are best placed on the day,  it is one of the most popular and auspicious dates in Hindu calendar for marriages, for beginning new ventures, for investing and for purchasing valuables like gold and diamond.  offers a wide collection of Akshya Tritiya Gifts to wish your loved ones prosperity and good health.

Akshaya Tritiya, which falls on the third day of the bright half of the pan Indian lunar month of Vaishakha of the traditional Hindu calendar, is one of the most important days of the year for the Hindus. Also known as Akha Teej or Navanna Parvam, it's in the month of late April or early May that Akshaya Tritiya is celebrated; a time when both sun and moon are in exalted positions and at their brightest best. Akshaya is a Sanskrit word meaning never diminishing or inexhaustible; the festival puts forth a belief, a belief in the almighty, that any undertaking any meaningful venture or good deed will bring back more of the same to the devotee in terms of success and prosperity, that will not diminish as time passes by. Buying and wearing jewelry made of gold is an important aspect of the day and is known to invite Devi Laxmi, the Goddess of wealth into the households.

It is on this day that people conduct special Pujas, bathe in holy rivers, make charity, and offer barley to the burning fire. There's also a tradition to sprinkle Tulsi water onto the idols of Gods while performing the aarti. It's the various mythological legends and traditions that have been carried forward for millenniums that lend more weightage to all of the above set of beliefs and more. Various Hindu deities like Lord Ganesha, Lord Krishna, Lord Shiva and Devi Laxmi are worshipped on the day for different reasons. Lord Ganesha is worshipped before setting sails for any new venture or deed, Lord Krishna is worshipped for Salvation, Lord Shiva is worshipped for health and good luck, and Goddess Laxmi is worshipped for wealth. Jains, who observe a yearlong fast on an alternate day basis, end it on this day with sugarcane juice. Browse through the sections to know more about the festival of Akshaya Tritiya.

On the auspicious day of Akshaya Tritiya, Hindus worship Lord Vishnu, Laxmi, Ganesh or Parshuram. Some people keep fast and also provide charity to the needy. In these times, Akshaya Trithiya is associated with gold purchase and many people wait for the day to make investments in gold. In Bengal, shop owners perform Puja on Akshaya Tritiya and start their new account book or ‘Haal Khata’. All their customers are invited to the shop on this day and are treated with prasads and sweets. People purchase Gold coins, lands and jewelry on Akshaya Tritiya to possess fortune and wealth forever.
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